Transnational marriages in the steel industry: experiences and lessons for global business
Globalization is generally perceived as a two-dimensional phenomenon. Firms in nations unable to sell their entire desired output within their own borders attempt to market the surplus abroad. There, consumers attracted by price or quality welcome these imports. At the same time, competing producer...
Đã lưu trong:
| Những tác giả chính: | , , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Quorum Books
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59411 |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Tóm tắt: | Globalization is generally perceived as a two-dimensional phenomenon. Firms in nations unable to sell their entire desired output within their own borders attempt to market the surplus abroad. There, consumers attracted by price or quality welcome
these imports. At the same time, competing producers within
those target nations attempt to erect rotectionist barriers.
Sometimes firms attempt to leap over borders to establish production outposts in target countries and abandon any concept of a home base, thereby becoming truly rootless ultinationals. |
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