R for Marketing Research and Analytics
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning c...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59414 |
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oai:scholar.dlu.edu.vn:DLU123456789-594142023-11-11T06:39:27Z R for Marketing Research and Analytics Chapman, Christopher N McDonnell Feit, Elea General Programming Languages Computers Statistical methods This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. 2015-12-11T09:00:52Z 2015-12-11T09:00:52Z 2015 Book 978-3-319-14436-8 978-3-319-14435-1 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59414 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
General Programming Languages Computers Statistical methods |
| spellingShingle |
General Programming Languages Computers Statistical methods Chapman, Christopher N McDonnell Feit, Elea R for Marketing Research and Analytics |
| description |
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. |
| format |
Book |
| author |
Chapman, Christopher N McDonnell Feit, Elea |
| author_facet |
Chapman, Christopher N McDonnell Feit, Elea |
| author_sort |
Chapman, Christopher N |
| title |
R for Marketing Research and Analytics |
| title_short |
R for Marketing Research and Analytics |
| title_full |
R for Marketing Research and Analytics |
| title_fullStr |
R for Marketing Research and Analytics |
| title_full_unstemmed |
R for Marketing Research and Analytics |
| title_sort |
r for marketing research and analytics |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59414 |
| _version_ |
1782547720238530560 |