Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing edu...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59423 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-594232023-11-11T06:39:58Z Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference Malhotra, Naresh K Management Economics Business Industrial This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. 2015-12-14T01:33:23Z 2015-12-14T01:33:23Z 2015 Book 978-3-319-16943-9 978-3-319-16942-2 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59423 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management Economics Business Industrial |
| spellingShingle |
Management Economics Business Industrial Malhotra, Naresh K Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference |
| description |
This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. |
| format |
Book |
| author |
Malhotra, Naresh K |
| author_facet |
Malhotra, Naresh K |
| author_sort |
Malhotra, Naresh K |
| title |
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference |
| title_short |
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference |
| title_full |
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference |
| title_fullStr |
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference |
| title_full_unstemmed |
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference |
| title_sort |
proceedings of the 1985 academy of marketing science (ams) annual conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59423 |
| _version_ |
1782537992180596736 |