Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educat...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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oai:scholar.dlu.edu.vn:DLU123456789-594242023-11-11T06:40:13Z Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference Kothari, V Arnold, D.R Cavusgil, T Lindquist, J.D Nathan, J Reid, S Congresses United States Marketing This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. 2015-12-14T01:37:49Z 2015-12-14T01:37:49Z 2015 Book 978-3-319-16946-0 978-3-319-16945-3 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59424 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Congresses United States Marketing |
| spellingShingle |
Congresses United States Marketing Kothari, V Arnold, D.R Cavusgil, T Lindquist, J.D Nathan, J Reid, S Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference |
| description |
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. |
| format |
Book |
| author |
Kothari, V Arnold, D.R Cavusgil, T Lindquist, J.D Nathan, J Reid, S |
| author_facet |
Kothari, V Arnold, D.R Cavusgil, T Lindquist, J.D Nathan, J Reid, S |
| author_sort |
Kothari, V |
| title |
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference |
| title_short |
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference |
| title_full |
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference |
| title_fullStr |
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference |
| title_full_unstemmed |
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference |
| title_sort |
proceedings of the 1982 academy of marketing science (ams) annual conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59424 |
| _version_ |
1819793126699565056 |