Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educati...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59427 |
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oai:scholar.dlu.edu.vn:DLU123456789-594272023-11-11T06:40:23Z Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference Bahn, Kenneth D General Economics Economics Business Marketing This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. 2015-12-14T03:26:37Z 2015-12-14T03:26:37Z 2015 Book 978-3-319-17046-6 978-3-319-17045-9 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59427 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
General Economics Economics Business Marketing |
| spellingShingle |
General Economics Economics Business Marketing Bahn, Kenneth D Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference |
| description |
This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. |
| format |
Book |
| author |
Bahn, Kenneth D |
| author_facet |
Bahn, Kenneth D |
| author_sort |
Bahn, Kenneth D |
| title |
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference |
| title_short |
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference |
| title_full |
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference |
| title_fullStr |
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference |
| title_full_unstemmed |
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference |
| title_sort |
proceedings of the 1988 academy of marketing science (ams) annual conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59427 |
| _version_ |
1819767412262699008 |