Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59428 |
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oai:scholar.dlu.edu.vn:DLU123456789-594282023-11-11T06:40:33Z Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference King, Robert L Marketing Economics Congresses United States This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. 2015-12-14T03:30:01Z 2015-12-14T03:30:01Z 2015 Book 978-3-319-17049-7 978-3-319-17048-0 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59428 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Marketing Economics Congresses United States |
| spellingShingle |
Marketing Economics Congresses United States King, Robert L Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference |
| description |
This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. |
| format |
Book |
| author |
King, Robert L |
| author_facet |
King, Robert L |
| author_sort |
King, Robert L |
| title |
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference |
| title_short |
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference |
| title_full |
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference |
| title_fullStr |
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference |
| title_full_unstemmed |
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference |
| title_sort |
proceedings of the 1991 academy of marketing science (ams) annual conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59428 |
| _version_ |
1819822926814248960 |