Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing edu...

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Những tác giả chính: Hawes, Jon M, Glisan, George B
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Springer 2015
Những chủ đề:
Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59429
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spelling oai:scholar.dlu.edu.vn:DLU123456789-594292023-11-11T06:39:25Z Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference Hawes, Jon M Glisan, George B Management Economics Business Industrial Congresses Marketing This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. 2015-12-14T07:08:27Z 2015-12-14T07:08:27Z 2015 Book 978-3-319-17052-7 978-3-319-17051-0 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59429 en application/pdf Springer
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Management
Economics
Business
Industrial
Congresses
Marketing
spellingShingle Management
Economics
Business
Industrial
Congresses
Marketing
Hawes, Jon M
Glisan, George B
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
description This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.
format Book
author Hawes, Jon M
Glisan, George B
author_facet Hawes, Jon M
Glisan, George B
author_sort Hawes, Jon M
title Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
title_short Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
title_full Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
title_fullStr Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
title_full_unstemmed Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
title_sort proceedings of the 1987 academy of marketing science (ams) annual conference
publisher Springer
publishDate 2015
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59429
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