Proceedings of the 1997 World Marketing Congress
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing mana...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59436 |
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oai:scholar.dlu.edu.vn:DLU123456789-594362023-11-11T06:39:34Z Proceedings of the 1997 World Marketing Congress Sidin, Samsinar MD Manrai, Ajay K Management Economics Business Industrial Congresses Marketing This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. 2015-12-14T09:16:11Z 2015-12-14T09:16:11Z 2015 Book 978-3-319-17320-7 978-3-319-17319-1 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59436 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management Economics Business Industrial Congresses Marketing |
| spellingShingle |
Management Economics Business Industrial Congresses Marketing Sidin, Samsinar MD Manrai, Ajay K Proceedings of the 1997 World Marketing Congress |
| description |
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. |
| format |
Book |
| author |
Sidin, Samsinar MD Manrai, Ajay K |
| author_facet |
Sidin, Samsinar MD Manrai, Ajay K |
| author_sort |
Sidin, Samsinar MD |
| title |
Proceedings of the 1997 World Marketing Congress |
| title_short |
Proceedings of the 1997 World Marketing Congress |
| title_full |
Proceedings of the 1997 World Marketing Congress |
| title_fullStr |
Proceedings of the 1997 World Marketing Congress |
| title_full_unstemmed |
Proceedings of the 1997 World Marketing Congress |
| title_sort |
proceedings of the 1997 world marketing congress |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59436 |
| _version_ |
1819793419906580480 |