Proceedings of the 1993 World Marketing Congress
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management,...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Springer
2015
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| Konular: | |
| Online Erişim: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59437 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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