Proceedings of the 1998 Multicultural Marketing Conference
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues acros...
Đã lưu trong:
| Những tác giả chính: | , |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Springer
2015
|
| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59439 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
| id |
oai:scholar.dlu.edu.vn:DLU123456789-59439 |
|---|---|
| record_format |
dspace |
| spelling |
oai:scholar.dlu.edu.vn:DLU123456789-594392023-11-11T06:40:16Z Proceedings of the 1998 Multicultural Marketing Conference Chebat, Jean-Charles Oumlil, A. Ben Marketing General Economics Business This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. 2015-12-15T01:02:39Z 2015-12-15T01:02:39Z 2015 Book 978-3-319-17383-2 978-3-319-17382-5 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59439 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Marketing General Economics Business |
| spellingShingle |
Marketing General Economics Business Chebat, Jean-Charles Oumlil, A. Ben Proceedings of the 1998 Multicultural Marketing Conference |
| description |
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. |
| format |
Book |
| author |
Chebat, Jean-Charles Oumlil, A. Ben |
| author_facet |
Chebat, Jean-Charles Oumlil, A. Ben |
| author_sort |
Chebat, Jean-Charles |
| title |
Proceedings of the 1998 Multicultural Marketing Conference |
| title_short |
Proceedings of the 1998 Multicultural Marketing Conference |
| title_full |
Proceedings of the 1998 Multicultural Marketing Conference |
| title_fullStr |
Proceedings of the 1998 Multicultural Marketing Conference |
| title_full_unstemmed |
Proceedings of the 1998 Multicultural Marketing Conference |
| title_sort |
proceedings of the 1998 multicultural marketing conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59439 |
| _version_ |
1819767412696809472 |