Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge o...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59441 |
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oai:scholar.dlu.edu.vn:DLU123456789-594412023-11-11T06:40:38Z Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress King, Robert L Management Industrial Economics Business Congresses Marketing Minorities This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour. 2015-12-15T01:11:49Z 2015-12-15T01:11:49Z 2015 Book 978-3-319-17392-4 978-3-319-17391-7 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59441 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management Industrial Economics Business Congresses Marketing Minorities |
| spellingShingle |
Management Industrial Economics Business Congresses Marketing Minorities King, Robert L Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress |
| description |
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour. |
| format |
Book |
| author |
King, Robert L |
| author_facet |
King, Robert L |
| author_sort |
King, Robert L |
| title |
Minority Marketing: Issues and Prospects:
Proceedings of the 1987 Minority Marketing Congress |
| title_short |
Minority Marketing: Issues and Prospects:
Proceedings of the 1987 Minority Marketing Congress |
| title_full |
Minority Marketing: Issues and Prospects:
Proceedings of the 1987 Minority Marketing Congress |
| title_fullStr |
Minority Marketing: Issues and Prospects:
Proceedings of the 1987 Minority Marketing Congress |
| title_full_unstemmed |
Minority Marketing: Issues and Prospects:
Proceedings of the 1987 Minority Marketing Congress |
| title_sort |
minority marketing: issues and prospects:
proceedings of the 1987 minority marketing congress |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59441 |
| _version_ |
1782536703560384512 |