Proceedings of the 1996 Multicultural Marketing Conference
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59442 |
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oai:scholar.dlu.edu.vn:DLU123456789-594422023-11-11T06:39:13Z Proceedings of the 1996 Multicultural Marketing Conference Choudhury, Pravat K Marketing General Economics Business Congresses This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. 2015-12-15T01:17:17Z 2015-12-15T01:17:17Z 2015 Book 978-3-319-17395-5 978-3-319-17394-8 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59442 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Marketing General Economics Business Congresses |
| spellingShingle |
Marketing General Economics Business Congresses Choudhury, Pravat K Proceedings of the 1996 Multicultural Marketing Conference |
| description |
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. |
| format |
Book |
| author |
Choudhury, Pravat K |
| author_facet |
Choudhury, Pravat K |
| author_sort |
Choudhury, Pravat K |
| title |
Proceedings of the 1996 Multicultural Marketing Conference |
| title_short |
Proceedings of the 1996 Multicultural Marketing Conference |
| title_full |
Proceedings of the 1996 Multicultural Marketing Conference |
| title_fullStr |
Proceedings of the 1996 Multicultural Marketing Conference |
| title_full_unstemmed |
Proceedings of the 1996 Multicultural Marketing Conference |
| title_sort |
proceedings of the 1996 multicultural marketing conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59442 |
| _version_ |
1819799318486319104 |