Proceedings of the 1996 Multicultural Marketing Conference
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Springer
2015
|
| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59442 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
| id |
oai:scholar.dlu.edu.vn:DLU123456789-59442 |
|---|---|
| record_format |
dspace |
| spelling |
oai:scholar.dlu.edu.vn:DLU123456789-594422023-11-11T06:39:13Z Proceedings of the 1996 Multicultural Marketing Conference Choudhury, Pravat K Marketing General Economics Business Congresses This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. 2015-12-15T01:17:17Z 2015-12-15T01:17:17Z 2015 Book 978-3-319-17395-5 978-3-319-17394-8 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59442 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Marketing General Economics Business Congresses |
| spellingShingle |
Marketing General Economics Business Congresses Choudhury, Pravat K Proceedings of the 1996 Multicultural Marketing Conference |
| description |
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. |
| format |
Book |
| author |
Choudhury, Pravat K |
| author_facet |
Choudhury, Pravat K |
| author_sort |
Choudhury, Pravat K |
| title |
Proceedings of the 1996 Multicultural Marketing Conference |
| title_short |
Proceedings of the 1996 Multicultural Marketing Conference |
| title_full |
Proceedings of the 1996 Multicultural Marketing Conference |
| title_fullStr |
Proceedings of the 1996 Multicultural Marketing Conference |
| title_full_unstemmed |
Proceedings of the 1996 Multicultural Marketing Conference |
| title_sort |
proceedings of the 1996 multicultural marketing conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59442 |
| _version_ |
1782541705302507520 |