Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product...
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Springer
2015
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oai:scholar.dlu.edu.vn:DLU123456789-594602023-11-11T06:41:02Z Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction Gaubinger, K Rabl, M Swan, S Werani, Th Technological innovations Manufactures Product management Production management Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful. 2015-12-15T09:10:30Z 2015-12-15T09:10:30Z 2015 Book 978-3-642-54376-0 978-3-642-54375-3 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59460 vi application/pdf Springer |
institution |
Thư viện Trường Đại học Đà Lạt |
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Thư viện số |
language |
Vietnamese |
topic |
Technological innovations Manufactures Product management Production management |
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Technological innovations Manufactures Product management Production management Gaubinger, K Rabl, M Swan, S Werani, Th Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction |
description |
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful. |
format |
Book |
author |
Gaubinger, K Rabl, M Swan, S Werani, Th |
author_facet |
Gaubinger, K Rabl, M Swan, S Werani, Th |
author_sort |
Gaubinger, K |
title |
Innovation and Product Management:
A Holistic and Practical Approach to Uncertainty Reduction |
title_short |
Innovation and Product Management:
A Holistic and Practical Approach to Uncertainty Reduction |
title_full |
Innovation and Product Management:
A Holistic and Practical Approach to Uncertainty Reduction |
title_fullStr |
Innovation and Product Management:
A Holistic and Practical Approach to Uncertainty Reduction |
title_full_unstemmed |
Innovation and Product Management:
A Holistic and Practical Approach to Uncertainty Reduction |
title_sort |
innovation and product management:
a holistic and practical approach to uncertainty reduction |
publisher |
Springer |
publishDate |
2015 |
url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59460 |
_version_ |
1782539122758385664 |