Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product...

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Những tác giả chính: Gaubinger, K, Rabl, M, Swan, S, Werani, Th
Định dạng: Sách
Ngôn ngữ:Vietnamese
Được phát hành: Springer 2015
Những chủ đề:
Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59460
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
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spelling oai:scholar.dlu.edu.vn:DLU123456789-594602023-11-11T06:41:02Z Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction Gaubinger, K Rabl, M Swan, S Werani, Th Technological innovations Manufactures Product management Production management Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful. 2015-12-15T09:10:30Z 2015-12-15T09:10:30Z 2015 Book 978-3-642-54376-0 978-3-642-54375-3 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59460 vi application/pdf Springer
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language Vietnamese
topic Technological innovations
Manufactures
Product management
Production management
spellingShingle Technological innovations
Manufactures
Product management
Production management
Gaubinger, K
Rabl, M
Swan, S
Werani, Th
Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction
description Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
format Book
author Gaubinger, K
Rabl, M
Swan, S
Werani, Th
author_facet Gaubinger, K
Rabl, M
Swan, S
Werani, Th
author_sort Gaubinger, K
title Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction
title_short Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction
title_full Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction
title_fullStr Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction
title_full_unstemmed Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction
title_sort innovation and product management: a holistic and practical approach to uncertainty reduction
publisher Springer
publishDate 2015
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59460
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