The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format eleme...
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| Ngôn ngữ: | English |
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2015
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oai:scholar.dlu.edu.vn:DLU123456789-594662023-11-11T06:41:27Z The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis Schröder, Christoph Marketing Economics Management Clothing trade Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry. 2015-12-17T01:35:46Z 2015-12-17T01:35:46Z 2015 Book 978-3-658-07541-5 978-3-658-07540-8 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59466 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Marketing Economics Management Clothing trade |
| spellingShingle |
Marketing Economics Management Clothing trade Schröder, Christoph The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis |
| description |
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry. |
| format |
Book |
| author |
Schröder, Christoph |
| author_facet |
Schröder, Christoph |
| author_sort |
Schröder, Christoph |
| title |
The Replication of Retail Fashion Formats into Foreign Countries:
A Qualitative Analysis |
| title_short |
The Replication of Retail Fashion Formats into Foreign Countries:
A Qualitative Analysis |
| title_full |
The Replication of Retail Fashion Formats into Foreign Countries:
A Qualitative Analysis |
| title_fullStr |
The Replication of Retail Fashion Formats into Foreign Countries:
A Qualitative Analysis |
| title_full_unstemmed |
The Replication of Retail Fashion Formats into Foreign Countries:
A Qualitative Analysis |
| title_sort |
replication of retail fashion formats into foreign countries:
a qualitative analysis |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59466 |
| _version_ |
1782540767571476480 |