The Strategy Planning Process: Analyses, Options, Projects
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59479 |
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oai:scholar.dlu.edu.vn:DLU123456789-594792023-11-11T06:41:26Z The Strategy Planning Process: Analyses, Options, Projects Grünig, Rudolf Kühn, Richard Management Industrial Economics Business Business planning Strategic planning Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions. 2015-12-18T01:23:53Z 2015-12-18T01:23:53Z 2015 Book 978-3-662-45649-1 978-3-662-45648-4 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59479 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management Industrial Economics Business Business planning Strategic planning |
| spellingShingle |
Management Industrial Economics Business Business planning Strategic planning Grünig, Rudolf Kühn, Richard The Strategy Planning Process: Analyses, Options, Projects |
| description |
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions. |
| format |
Book |
| author |
Grünig, Rudolf Kühn, Richard |
| author_facet |
Grünig, Rudolf Kühn, Richard |
| author_sort |
Grünig, Rudolf |
| title |
The Strategy Planning Process:
Analyses, Options, Projects |
| title_short |
The Strategy Planning Process:
Analyses, Options, Projects |
| title_full |
The Strategy Planning Process:
Analyses, Options, Projects |
| title_fullStr |
The Strategy Planning Process:
Analyses, Options, Projects |
| title_full_unstemmed |
The Strategy Planning Process:
Analyses, Options, Projects |
| title_sort |
strategy planning process:
analyses, options, projects |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59479 |
| _version_ |
1782548921748291584 |