The Strategy Planning Process: Analyses, Options, Projects
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book...
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| Hauptverfasser: | , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Springer
2015
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| Schlagworte: | |
| Online Zugang: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59479 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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