Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences,...
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| Ngôn ngữ: | English |
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Springer
2015
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oai:scholar.dlu.edu.vn:DLU123456789-595082023-11-11T06:42:00Z Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference Deeter-Schmelz, Dawn R Management. Industrial Economics Business Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 2015-12-25T02:49:46Z 2015-12-25T02:49:46Z 2015 Book 978-3-319-11797-3 978-3-319-11796-6 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59508 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management. Industrial Economics Business |
| spellingShingle |
Management. Industrial Economics Business Deeter-Schmelz, Dawn R Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference |
| description |
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
| format |
Book |
| author |
Deeter-Schmelz, Dawn R |
| author_facet |
Deeter-Schmelz, Dawn R |
| author_sort |
Deeter-Schmelz, Dawn R |
| title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference |
| title_short |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference |
| title_full |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference |
| title_fullStr |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference |
| title_full_unstemmed |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference |
| title_sort |
proceedings of the 2010 academy of marketing science (ams) annual conference |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59508 |
| _version_ |
1819808507101184000 |