Factors Driving Social Network Site Usage

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage beh...

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Chi tiết về thư mục
Tác giả chính: Ernst, Claus-Peter H
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Springer 2015
Những chủ đề:
Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59510
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
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spelling oai:scholar.dlu.edu.vn:DLU123456789-595102023-11-11T06:43:31Z Factors Driving Social Network Site Usage Ernst, Claus-Peter H Medienkonsum Website Online-Community Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc. 2015-12-25T03:15:40Z 2015-12-25T03:15:40Z 2015 Book 978-3-658-09918-3 978-3-658-09917-6 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59510 en application/pdf Springer
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Medienkonsum
Website
Online-Community
spellingShingle Medienkonsum
Website
Online-Community
Ernst, Claus-Peter H
Factors Driving Social Network Site Usage
description Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
format Book
author Ernst, Claus-Peter H
author_facet Ernst, Claus-Peter H
author_sort Ernst, Claus-Peter H
title Factors Driving Social Network Site Usage
title_short Factors Driving Social Network Site Usage
title_full Factors Driving Social Network Site Usage
title_fullStr Factors Driving Social Network Site Usage
title_full_unstemmed Factors Driving Social Network Site Usage
title_sort factors driving social network site usage
publisher Springer
publishDate 2015
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59510
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