Digital Darwinism: Branding and Business Models in Jeopardy
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digita...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59526 |
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oai:scholar.dlu.edu.vn:DLU123456789-595262023-11-11T06:45:16Z Digital Darwinism: Branding and Business Models in Jeopardy Kreutzer, Ralf T Land, Karl-Heinz Science Management Economics Branding Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race. 2015-12-28T07:11:03Z 2015-12-28T07:11:03Z 2015 Book 978-3-642-54401-9 978-3-642-54400-2 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59526 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Science Management Economics Branding |
| spellingShingle |
Science Management Economics Branding Kreutzer, Ralf T Land, Karl-Heinz Digital Darwinism: Branding and Business Models in Jeopardy |
| description |
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race. |
| format |
Book |
| author |
Kreutzer, Ralf T Land, Karl-Heinz |
| author_facet |
Kreutzer, Ralf T Land, Karl-Heinz |
| author_sort |
Kreutzer, Ralf T |
| title |
Digital Darwinism:
Branding and Business Models in Jeopardy |
| title_short |
Digital Darwinism:
Branding and Business Models in Jeopardy |
| title_full |
Digital Darwinism:
Branding and Business Models in Jeopardy |
| title_fullStr |
Digital Darwinism:
Branding and Business Models in Jeopardy |
| title_full_unstemmed |
Digital Darwinism:
Branding and Business Models in Jeopardy |
| title_sort |
digital darwinism:
branding and business models in jeopardy |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59526 |
| _version_ |
1782536670711644160 |