Strategic International Management: Text and Cases

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activ...

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Bibliografische gegevens
Hoofdauteurs: Morschett, Dirk, Schramm-Klein, Hanna, Zentes, Joachim
Formaat: Boek
Taal:English
Gepubliceerd in: Springer 2015
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Online toegang:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59534
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