Use of Market Data in the Recruitment of High Potentials: Segmentation and Targeting in Human Resources in the Pharmaceutical Industry
In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of...
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| Ngôn ngữ: | English |
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Springer
2015
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59540 |
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oai:scholar.dlu.edu.vn:DLU123456789-595402023-11-11T06:43:44Z Use of Market Data in the Recruitment of High Potentials: Segmentation and Targeting in Human Resources in the Pharmaceutical Industry Posthumus, Jan Personalplanung Marktforschung Marketing In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high potentials; the scarcity of these groups of high potentials in the market; the attitudes, opinions, and strategies within human resources; and the technological capabilities. Depending on the situation, different recruitment instruments are used to recruit high potentials. However, the interviewees did not use an explicit high potential recruitment profile, though they implicitly search for varying combinations of high-potential characteristics such as: intelligence and agility, engagement, the ability to perform in various environments, and the ability to manage one’s energy levels. 2015-12-29T07:18:52Z 2015-12-29T07:18:52Z 2015 Book 978-3-658-10376-7 978-3-658-10375-0 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59540 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
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Thư viện số |
| language |
English |
| topic |
Personalplanung Marktforschung Marketing |
| spellingShingle |
Personalplanung Marktforschung Marketing Posthumus, Jan Use of Market Data in the Recruitment of High Potentials: Segmentation and Targeting in Human Resources in the Pharmaceutical Industry |
| description |
In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high potentials; the scarcity of these groups of high potentials in the market; the attitudes, opinions, and strategies within human resources; and the technological capabilities. Depending on the situation, different recruitment instruments are used to recruit high potentials. However, the interviewees did not use an explicit high potential recruitment profile, though they implicitly search for varying combinations of high-potential characteristics such as: intelligence and agility, engagement, the ability to perform in various environments, and the ability to manage one’s energy levels. |
| format |
Book |
| author |
Posthumus, Jan |
| author_facet |
Posthumus, Jan |
| author_sort |
Posthumus, Jan |
| title |
Use of Market Data in the Recruitment of High Potentials:
Segmentation and Targeting in Human Resources in the Pharmaceutical Industry |
| title_short |
Use of Market Data in the Recruitment of High Potentials:
Segmentation and Targeting in Human Resources in the Pharmaceutical Industry |
| title_full |
Use of Market Data in the Recruitment of High Potentials:
Segmentation and Targeting in Human Resources in the Pharmaceutical Industry |
| title_fullStr |
Use of Market Data in the Recruitment of High Potentials:
Segmentation and Targeting in Human Resources in the Pharmaceutical Industry |
| title_full_unstemmed |
Use of Market Data in the Recruitment of High Potentials:
Segmentation and Targeting in Human Resources in the Pharmaceutical Industry |
| title_sort |
use of market data in the recruitment of high potentials:
segmentation and targeting in human resources in the pharmaceutical industry |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59540 |
| _version_ |
1819821885885513728 |