Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from o...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Springer
2015
|
| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59547 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
| id |
oai:scholar.dlu.edu.vn:DLU123456789-59547 |
|---|---|
| record_format |
dspace |
| spelling |
oai:scholar.dlu.edu.vn:DLU123456789-595472023-11-11T06:44:56Z Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships Schulte, Benjamin Krischan Decision making Consumption Consumer behavior Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp. 2015-12-30T01:32:26Z 2015-12-30T01:32:26Z 2015 Book 978-3-658-08788-3 978-3-658-08787-6 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59547 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Decision making Consumption Consumer behavior |
| spellingShingle |
Decision making Consumption Consumer behavior Schulte, Benjamin Krischan Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships |
| description |
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp. |
| format |
Book |
| author |
Schulte, Benjamin Krischan |
| author_facet |
Schulte, Benjamin Krischan |
| author_sort |
Schulte, Benjamin Krischan |
| title |
Staying the Consumption Course:
Exploring the Individual Lock-in Process in Service Relationships |
| title_short |
Staying the Consumption Course:
Exploring the Individual Lock-in Process in Service Relationships |
| title_full |
Staying the Consumption Course:
Exploring the Individual Lock-in Process in Service Relationships |
| title_fullStr |
Staying the Consumption Course:
Exploring the Individual Lock-in Process in Service Relationships |
| title_full_unstemmed |
Staying the Consumption Course:
Exploring the Individual Lock-in Process in Service Relationships |
| title_sort |
staying the consumption course:
exploring the individual lock-in process in service relationships |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59547 |
| _version_ |
1819831100090875904 |