Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from o...
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Springer
2015
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| Teme: | |
| Online pristup: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59547 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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