Customer Co-Design: A Study in the Mass Customization Industry
Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) a...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2016
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59555 |
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oai:scholar.dlu.edu.vn:DLU123456789-595552023-11-11T06:42:24Z Customer Co-Design: A Study in the Mass Customization Industry Thallmaier, Stefan R Marketing Industrial design Product design Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design. 2016-01-07T07:14:19Z 2016-01-07T07:14:19Z 2015 Book 978-3-658-07526-2 978-3-658-07525-5 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59555 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Marketing Industrial design Product design |
| spellingShingle |
Marketing Industrial design Product design Thallmaier, Stefan R Customer Co-Design: A Study in the Mass Customization Industry |
| description |
Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design. |
| format |
Book |
| author |
Thallmaier, Stefan R |
| author_facet |
Thallmaier, Stefan R |
| author_sort |
Thallmaier, Stefan R |
| title |
Customer Co-Design:
A Study in the Mass Customization Industry |
| title_short |
Customer Co-Design:
A Study in the Mass Customization Industry |
| title_full |
Customer Co-Design:
A Study in the Mass Customization Industry |
| title_fullStr |
Customer Co-Design:
A Study in the Mass Customization Industry |
| title_full_unstemmed |
Customer Co-Design:
A Study in the Mass Customization Industry |
| title_sort |
customer co-design:
a study in the mass customization industry |
| publisher |
Springer |
| publishDate |
2016 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59555 |
| _version_ |
1819782519216668672 |