The Customer Trap: How to Avoid the Biggest Mistake in Business

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless...

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Hlavní autoři: Thomas, Andrew R, Wilkinson, Timothy J
Médium: Kniha
Jazyk:English
Vydáno: Springer 2016
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On-line přístup:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59556
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