Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives
This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for W...
Đã lưu trong:
| Những tác giả chính: | , |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Springer
2016
|
| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/60176 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
| id |
oai:scholar.dlu.edu.vn:DLU123456789-60176 |
|---|---|
| record_format |
dspace |
| spelling |
oai:scholar.dlu.edu.vn:DLU123456789-601762023-11-11T07:16:51Z Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives Ng, Patrick Ngai, Cindy Management Economic Business Industrial Management Business communication -- China This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts. 2016-04-29T01:29:51Z 2016-04-29T01:29:51Z 2015 Book 978-3-662-46881-4 978-3-662-46880-7 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/60176 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management Economic Business Industrial Management Business communication -- China |
| spellingShingle |
Management Economic Business Industrial Management Business communication -- China Ng, Patrick Ngai, Cindy Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives |
| description |
This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices.
The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts. |
| format |
Book |
| author |
Ng, Patrick Ngai, Cindy |
| author_facet |
Ng, Patrick Ngai, Cindy |
| author_sort |
Ng, Patrick |
| title |
Role of Language and Corporate Communication in Greater China:
From Academic to Practitioner Perspectives |
| title_short |
Role of Language and Corporate Communication in Greater China:
From Academic to Practitioner Perspectives |
| title_full |
Role of Language and Corporate Communication in Greater China:
From Academic to Practitioner Perspectives |
| title_fullStr |
Role of Language and Corporate Communication in Greater China:
From Academic to Practitioner Perspectives |
| title_full_unstemmed |
Role of Language and Corporate Communication in Greater China:
From Academic to Practitioner Perspectives |
| title_sort |
role of language and corporate communication in greater china:
from academic to practitioner perspectives |
| publisher |
Springer |
| publishDate |
2016 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/60176 |
| _version_ |
1782534921177268224 |