The Experience Logic as a New Perspective for Marketing Management

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Những tác giả chính:	Pencarelli, Tonino, Forlani, Fabio
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	Springer International Publishing 2020
Những chủ đề:	Business and Management Customer Relationship Management Consumer Behavior
Truy cập trực tuyến:	http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/86858
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spelling	oai:scholar.dlu.edu.vn:DLU123456789-868582020-04-06T04:39:23Z The Experience Logic as a New Perspective for Marketing Management Pencarelli, Tonino Forlani, Fabio Business and Management Customer Relationship Management Consumer Behavior 2020-04-06T04:39:23Z 2020-04-06T04:39:23Z 2018 Book 978-3-319-77549-4 978-3-319-77550-0 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/86858 en Springer International Publishing AG, part of Springer Nature application/pdf Springer International Publishing
institution	Thư viện Trường Đại học Đà Lạt
collection	Thư viện số
language	English
topic	Business and Management Customer Relationship Management Consumer Behavior
spellingShingle	Business and Management Customer Relationship Management Consumer Behavior Pencarelli, Tonino Forlani, Fabio The Experience Logic as a New Perspective for Marketing Management
format	Book
author	Pencarelli, Tonino Forlani, Fabio
author_facet	Pencarelli, Tonino Forlani, Fabio
author_sort	Pencarelli, Tonino
title	The Experience Logic as a New Perspective for Marketing Management
title_short	The Experience Logic as a New Perspective for Marketing Management
title_full	The Experience Logic as a New Perspective for Marketing Management
title_fullStr	The Experience Logic as a New Perspective for Marketing Management
title_full_unstemmed	The Experience Logic as a New Perspective for Marketing Management
title_sort	experience logic as a new perspective for marketing management
publisher	Springer International Publishing
publishDate	2020
url	http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/86858
_version_	1757654694115672064

The Experience Logic as a New Perspective for Marketing Management

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