User Experience Is Brand Experience

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Chi tiết về thư mục
Những tác giả chính: Sand, Felix van de, Frison, Anna-Katharina, Zotz, Pamela, Riener, Andreas, Holl, Katharina
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Springer International Publishing 2020
Những chủ đề:
Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/92888
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
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spelling oai:scholar.dlu.edu.vn:DLU123456789-928882023-10-06T10:31:11Z User Experience Is Brand Experience Sand, Felix van de Frison, Anna-Katharina Zotz, Pamela Riener, Andreas Holl, Katharina Business and Management Branding Media Design Economic Psychology 2020-05-06T07:40:01Z 2020-05-06T07:40:01Z 2020 Book 978-3-030-29867-8 978-3-030-29868-5 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/92888 en Management for Professionals Springer Nature Switzerland AG application/pdf Springer International Publishing
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Business and Management
Branding
Media Design
Economic Psychology
spellingShingle Business and Management
Branding
Media Design
Economic Psychology
Sand, Felix van de
Frison, Anna-Katharina
Zotz, Pamela
Riener, Andreas
Holl, Katharina
User Experience Is Brand Experience
format Book
author Sand, Felix van de
Frison, Anna-Katharina
Zotz, Pamela
Riener, Andreas
Holl, Katharina
author_facet Sand, Felix van de
Frison, Anna-Katharina
Zotz, Pamela
Riener, Andreas
Holl, Katharina
author_sort Sand, Felix van de
title User Experience Is Brand Experience
title_short User Experience Is Brand Experience
title_full User Experience Is Brand Experience
title_fullStr User Experience Is Brand Experience
title_full_unstemmed User Experience Is Brand Experience
title_sort user experience is brand experience
publisher Springer International Publishing
publishDate 2020
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/92888
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