Channel Strategies and Marketing Mix in a Connected World
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| Những tác giả chính: | , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Springer International Publishing
2020
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/92999 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-92999 |
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oai:scholar.dlu.edu.vn:DLU123456789-929992023-10-06T10:39:09Z Channel Strategies and Marketing Mix in a Connected World Ray, Saibal Yin, Shuya Business and Management Marketing Operations Research/Decision Theory 2020-05-06T07:44:54Z 2020-05-06T07:44:54Z 2020 Book 978-3-030-31732-4 978-3-030-31733-1 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/92999 en Springer Series in Supply Chain Management Springer Nature Switzerland AG application/pdf Springer International Publishing |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Business and Management Marketing Operations Research/Decision Theory |
| spellingShingle |
Business and Management Marketing Operations Research/Decision Theory Ray, Saibal Yin, Shuya Channel Strategies and Marketing Mix in a Connected World |
| format |
Book |
| author |
Ray, Saibal Yin, Shuya |
| author_facet |
Ray, Saibal Yin, Shuya |
| author_sort |
Ray, Saibal |
| title |
Channel Strategies and Marketing Mix in a Connected World |
| title_short |
Channel Strategies and Marketing Mix in a Connected World |
| title_full |
Channel Strategies and Marketing Mix in a Connected World |
| title_fullStr |
Channel Strategies and Marketing Mix in a Connected World |
| title_full_unstemmed |
Channel Strategies and Marketing Mix in a Connected World |
| title_sort |
channel strategies and marketing mix in a connected world |
| publisher |
Springer International Publishing |
| publishDate |
2020 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/92999 |
| _version_ |
1819807574131736576 |