Strategic Digital Transformation: A Results-Driven Approach, 1st edition

Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we li...

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Những tác giả chính:	Fenton, Alex, Fletcher, Gordon, Griffiths, Marie
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	Routledge 2020
Những chủ đề:	Economics Finance Business & Industry
Truy cập trực tuyến:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/93476 https://doi.org/10.4324/9780429020469
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spelling	oai:scholar.dlu.edu.vn:DLU123456789-934762023-11-11T07:01:49Z Strategic Digital Transformation: A Results-Driven Approach, 1st edition Fenton, Alex Fletcher, Gordon Griffiths, Marie Economics Finance Business & Industry Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we live, learn, play and interact – yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level. Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success. This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition. 2020-05-21T01:31:27Z 2020-05-21T01:31:27Z 2019 Book 9780429020469 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/93476 https://doi.org/10.4324/9780429020469 en application/pdf Routledge London
institution	Thư viện Trường Đại học Đà Lạt
collection	Thư viện số
language	English
topic	Economics Finance Business & Industry
spellingShingle	Economics Finance Business & Industry Fenton, Alex Fletcher, Gordon Griffiths, Marie Strategic Digital Transformation: A Results-Driven Approach, 1st edition
description	Emerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the ‘always on’ attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we live, learn, play and interact – yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level. Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success. This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition.
format	Book
author	Fenton, Alex Fletcher, Gordon Griffiths, Marie
author_facet	Fenton, Alex Fletcher, Gordon Griffiths, Marie
author_sort	Fenton, Alex
title	Strategic Digital Transformation: A Results-Driven Approach, 1st edition
title_short	Strategic Digital Transformation: A Results-Driven Approach, 1st edition
title_full	Strategic Digital Transformation: A Results-Driven Approach, 1st edition
title_fullStr	Strategic Digital Transformation: A Results-Driven Approach, 1st edition
title_full_unstemmed	Strategic Digital Transformation: A Results-Driven Approach, 1st edition
title_sort	strategic digital transformation: a results-driven approach, 1st edition
publisher	Routledge
publishDate	2020
url	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/93476 https://doi.org/10.4324/9780429020469
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Strategic Digital Transformation: A Results-Driven Approach, 1st edition

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