Essentials of Business Research Methods, 4th edition

In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and an...

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Những tác giả chính: Hair Jr., Joe F., Page, Michael, Brunsveld, Niek
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Routledge 2020
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Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/93504
https://doi.org/10.4324/9780429203374
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spelling oai:scholar.dlu.edu.vn:DLU123456789-935042023-11-11T07:02:43Z Essentials of Business Research Methods, 4th edition Hair Jr., Joe F. Page, Michael Brunsveld, Niek Economics Finance Business & Industry In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks. 2020-05-27T09:16:26Z 2020-05-27T09:16:26Z 2019 Book 9780429203374 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/93504 https://doi.org/10.4324/9780429203374 en application/pdf Routledge New York
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Economics
Finance
Business & Industry
spellingShingle Economics
Finance
Business & Industry
Hair Jr., Joe F.
Page, Michael
Brunsveld, Niek
Essentials of Business Research Methods, 4th edition
description In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.
format Book
author Hair Jr., Joe F.
Page, Michael
Brunsveld, Niek
author_facet Hair Jr., Joe F.
Page, Michael
Brunsveld, Niek
author_sort Hair Jr., Joe F.
title Essentials of Business Research Methods, 4th edition
title_short Essentials of Business Research Methods, 4th edition
title_full Essentials of Business Research Methods, 4th edition
title_fullStr Essentials of Business Research Methods, 4th edition
title_full_unstemmed Essentials of Business Research Methods, 4th edition
title_sort essentials of business research methods, 4th edition
publisher Routledge
publishDate 2020
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/93504
https://doi.org/10.4324/9780429203374
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