Global Brand Strategy. 1st ed. 2017
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Main Author: | Steenkamp, Jan-Benedict |
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Format: | Book |
Language: | English |
Published: |
Palgrave Macmillan UK
2020
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Subjects: | |
Online Access: | http://doi.org/10.1057/978-1-349-94994-6 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/97040 |
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Institutions: | Thư viện Trường Đại học Đà Lạt |
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