Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017
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Định dạng: | Sách |
Ngôn ngữ: | English |
Được phát hành: |
Springer International Publishing
2020
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Truy cập trực tuyến: | http://doi.org/10.1007/978-3-319-47331-4 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/98396 |
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oai:scholar.dlu.edu.vn:DLU123456789-983962023-10-06T16:12:24Z Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017 Rossi, Patricia Business and Management Customer Relationship Management Online Marketing Business Strategy 2020-09-11T01:42:38Z 2020-09-11T01:42:38Z 2017 Book 978-3-319-47330-7 978-3-319-47331-4 http://doi.org/10.1007/978-3-319-47331-4 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/98396 en Developments in Marketing Science: Proceedings of the Academy of Marketing Science Academy of Marketing Science application/pdf Springer International Publishing |
institution |
Thư viện Trường Đại học Đà Lạt |
collection |
Thư viện số |
language |
English |
topic |
Business and Management Customer Relationship Management Online Marketing Business Strategy |
spellingShingle |
Business and Management Customer Relationship Management Online Marketing Business Strategy Rossi, Patricia Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017 |
format |
Book |
author |
Rossi, Patricia |
author_facet |
Rossi, Patricia |
author_sort |
Rossi, Patricia |
title |
Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017 |
title_short |
Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017 |
title_full |
Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017 |
title_fullStr |
Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017 |
title_full_unstemmed |
Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017 |
title_sort |
marketing at the confluence between entertainment and analytics. 1st ed. 2017 |
publisher |
Springer International Publishing |
publishDate |
2020 |
url |
http://doi.org/10.1007/978-3-319-47331-4 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/98396 |
_version_ |
1779412225413349376 |