Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017
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| Những tác giả chính: | , , , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Springer International Publishing
2020
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| Truy cập trực tuyến: | http://doi.org/10.1007/978-3-319-52459-7 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/98911 |
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oai:scholar.dlu.edu.vn:DLU123456789-989112023-10-06T17:04:37Z Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017 Ismagilova, Elvira Dwivedi, Yogesh K. Slade, Emma Williams, Michael D. Business and Management Business Information Systems Online Marketing Information Systems Applications (incl.Internet) 2020-09-11T06:23:07Z 2020-09-11T06:23:07Z 2017 Book 978-3-319-52458-0 978-3-319-52459-7 http://doi.org/10.1007/978-3-319-52459-7 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/98911 en SpringerBriefs in Business The Author(s) application/pdf Springer International Publishing |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Business and Management Business Information Systems Online Marketing Information Systems Applications (incl.Internet) |
| spellingShingle |
Business and Management Business Information Systems Online Marketing Information Systems Applications (incl.Internet) Ismagilova, Elvira Dwivedi, Yogesh K. Slade, Emma Williams, Michael D. Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017 |
| format |
Book |
| author |
Ismagilova, Elvira Dwivedi, Yogesh K. Slade, Emma Williams, Michael D. |
| author_facet |
Ismagilova, Elvira Dwivedi, Yogesh K. Slade, Emma Williams, Michael D. |
| author_sort |
Ismagilova, Elvira |
| title |
Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017 |
| title_short |
Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017 |
| title_full |
Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017 |
| title_fullStr |
Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017 |
| title_full_unstemmed |
Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017 |
| title_sort |
electronic word of mouth (ewom) in the marketing context. 1st ed. 2017 |
| publisher |
Springer International Publishing |
| publishDate |
2020 |
| url |
http://doi.org/10.1007/978-3-319-52459-7 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/98911 |
| _version_ |
1819797371599454208 |