Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017

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Detaylı Bibliyografya
Asıl Yazarlar: Ismagilova, Elvira, Dwivedi, Yogesh K., Slade, Emma, Williams, Michael D.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Springer International Publishing 2020
Konular:
Online Erişim:http://doi.org/10.1007/978-3-319-52459-7
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/98911
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
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spelling oai:scholar.dlu.edu.vn:DLU123456789-989112023-10-06T17:04:37Z Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017 Ismagilova, Elvira Dwivedi, Yogesh K. Slade, Emma Williams, Michael D. Business and Management Business Information Systems Online Marketing Information Systems Applications (incl.Internet) 2020-09-11T06:23:07Z 2020-09-11T06:23:07Z 2017 Book 978-3-319-52458-0 978-3-319-52459-7 http://doi.org/10.1007/978-3-319-52459-7 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/98911 en SpringerBriefs in Business The Author(s) application/pdf Springer International Publishing
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Business and Management
Business Information Systems
Online Marketing
Information Systems Applications (incl.Internet)
spellingShingle Business and Management
Business Information Systems
Online Marketing
Information Systems Applications (incl.Internet)
Ismagilova, Elvira
Dwivedi, Yogesh K.
Slade, Emma
Williams, Michael D.
Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017
format Book
author Ismagilova, Elvira
Dwivedi, Yogesh K.
Slade, Emma
Williams, Michael D.
author_facet Ismagilova, Elvira
Dwivedi, Yogesh K.
Slade, Emma
Williams, Michael D.
author_sort Ismagilova, Elvira
title Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017
title_short Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017
title_full Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017
title_fullStr Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017
title_full_unstemmed Electronic Word of Mouth (eWOM) in the Marketing Context. 1st ed. 2017
title_sort electronic word of mouth (ewom) in the marketing context. 1st ed. 2017
publisher Springer International Publishing
publishDate 2020
url http://doi.org/10.1007/978-3-319-52459-7
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/98911
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