Advances in National Brand and Private Label Marketing. 1st ed. 2017
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| Những tác giả chính: | , , , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Springer International Publishing
2020
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| Truy cập trực tuyến: | http://doi.org/10.1007/978-3-319-59701-0 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/99881 |
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oai:scholar.dlu.edu.vn:DLU123456789-998812023-10-06T19:02:28Z Advances in National Brand and Private Label Marketing. 1st ed. 2017 Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Ailawadi, Kusum L. Yagüe-Guillén, María Jesús Business and Management Marketing Industrial and Organizational Psychology e-Business 2020-09-11T08:54:26Z 2020-09-11T08:54:26Z 2017 Book 978-3-319-59700-3 978-3-319-59701-0 http://doi.org/10.1007/978-3-319-59701-0 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/99881 en Springer Proceedings in Business and Economics Springer International Publishing AG application/pdf Springer International Publishing |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Business and Management Marketing Industrial and Organizational Psychology e-Business |
| spellingShingle |
Business and Management Marketing Industrial and Organizational Psychology e-Business Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Ailawadi, Kusum L. Yagüe-Guillén, María Jesús Advances in National Brand and Private Label Marketing. 1st ed. 2017 |
| format |
Book |
| author |
Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Ailawadi, Kusum L. Yagüe-Guillén, María Jesús |
| author_facet |
Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Ailawadi, Kusum L. Yagüe-Guillén, María Jesús |
| author_sort |
Martínez-López, Francisco J. |
| title |
Advances in National Brand and Private Label Marketing. 1st ed. 2017 |
| title_short |
Advances in National Brand and Private Label Marketing. 1st ed. 2017 |
| title_full |
Advances in National Brand and Private Label Marketing. 1st ed. 2017 |
| title_fullStr |
Advances in National Brand and Private Label Marketing. 1st ed. 2017 |
| title_full_unstemmed |
Advances in National Brand and Private Label Marketing. 1st ed. 2017 |
| title_sort |
advances in national brand and private label marketing. 1st ed. 2017 |
| publisher |
Springer International Publishing |
| publishDate |
2020 |
| url |
http://doi.org/10.1007/978-3-319-59701-0 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/99881 |
| _version_ |
1779409566138630144 |