Theodore Levitt

Theodore Levitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School. He was editor of the ''Harvard Business Review'', noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for ''corporate purpose'': "Rather than merely making money, it is to create and keep a customer". Provided by Wikipedia
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1
by Levitt, Theodore
Published 1974
Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
2
by Levitt, Theodore
Published 1962
Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
3
by Levitt, Theodore
Published 1969
Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
4
by Levitt, Theodore
Published 1986
Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
5
Published 2021
Other Authors: ...Levitt, Theodore...
Institutions: Thư viện Trường Đại học Nam Cần Thơ