Marketing for business growth

The book talks about three generalk topics: how to think about and get more from the products, people, and resources; how to think sensibly about and get innovation and imitation in marketing; and how to think about marketing's claim on company resources relative to other considerations which m...

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Detalhes bibliográficos
Autor principal: Levitt, Theodore
Formato: Livro
Idioma:Undetermined
Publicado em: New York McGraw-Hill 1974
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ