Marketing for business growth

The book talks about three generalk topics: how to think about and get more from the products, people, and resources; how to think sensibly about and get innovation and imitation in marketing; and how to think about marketing's claim on company resources relative to other considerations which m...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: Levitt, Theodore
Formato: Libro
Lenguaje:Undetermined
Publicado: New York McGraw-Hill 1974
Materias:
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ