Marketing for business growth

The book talks about three generalk topics: how to think about and get more from the products, people, and resources; how to think sensibly about and get innovation and imitation in marketing; and how to think about marketing's claim on company resources relative to other considerations which m...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Levitt, Theodore
التنسيق: كتاب
اللغة:Undetermined
منشور في: New York McGraw-Hill 1974
الموضوعات:
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ