Author Search Results

1

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng

by Ries, Al
Published 2004

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

2

Focus : The future of your company depends on it

by Ries, Al
Published 1996

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

3

22 quy luật vàng trong xây dựng nhãn hiệu

by Ries, Al.
Published 2006

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

4

22 quy luật vàng trong xây dựng nhãn hiệu

by Ries, Al
Published 2007

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

5

Quảng cáo thoái vị và PR lên ngôi = The fall of marketing and the rise of PR

by Ries, Al
Published 2007

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

6

Nguồn gốc nhãn hiệu : Sự tiến hóa của sản phẩm liên tục tạo nên cơ hội xuất hiện các nhãn hiệu mới như thế nào?

by Ries, Al
Published 2006

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

7

Nguồn gốc nhãn hiệu : Sự tiến hóa của sản phẩm liên tục tạo nên cơ hội xuất hiện các nhãn hiệu mới như thế nào?

by Ries, Al
Published 2008

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

8

22 quy luật bất biến trong Marketing = The 22 immutable law of marketing

by Ries, Al
Published 2007

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

9

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet = The 22 immutable laws of branding

by Ries, Al
Published 2010

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

10

Nghệ thuật dụng binh trong marketing = Marketing warfare

by Ries, Al
Published 2019

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

11

Focus : The future of your company depends on it

by Ries, Al
Published 1996

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

12

Cuộc chiến trong phòng họp : Tại sao CEO và CMO luôn bất đồng quan điểm và làm cách nào để dung hoà họ?

by Ries, Al
Published 2011

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

13

The 22 immutable laws of marketing

by Ries, Al
Published 1993

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

14

Định vị : Trận chiến về trí lực ngày nay

by Ries, Al
Published 2004

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

15

22 luật không thay đổi về xây dựng nhãn hiệu

by Ries, Al
Published 2004

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

16

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng

by Ries, Al
Published 2004

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

17

22 luật tiếp thị không đổi

by Ries, Al
Published 2004

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

18

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet = The 22 immutable laws of branding

by Ries, Al
Published 2010

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

19

Chiến tranh tiếp thị Marketing warfare

by Ries, Al
Published 2003

Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh

20

Hai mươi hai 22 quy luật bất biến trong Marketing The 22 immutable law of marketing

by Ries, Al
Published 2011

Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh

Al Ries

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