Quảng cáo thoái vị và PR lên ngôi = The fall of marketing and the rise of PR

Để trả lời câu hỏi: "Tại sao nói sự khác biệt căn bản giữa quảng cáo và PR là quảng cáo thì tốn kém còn PR thì không tốn kém?". Nội dung quyển sách bao gồm 2 phần chính: Phần 1: Sự thoái vị của quảng cáo; Phần 2: Sự lên ngôi của P...

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Bibliographic Details
Main Author:	Ries, Al
Format:	Book
Language:	Undetermined
Published:	Tp. Hồ Chí Minh Trẻ 2007
Subjects:	Public relations,Marketing,Quan hệ công chúng,Tiếp thị
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Quảng cáo thoái vị và PR lên ngôi = The fall of marketing and the rise of PR

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