Playing to win how strategy really works

Strategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds.

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Détails bibliographiques
Auteur principal: Lafley, A.G. (Alan G.)
Autres auteurs: Martin, Roger L. 1952- 1974- 1906-1998. 1978-
Format: Livre
Langue:English
Publié: Boston, Massachusetts Harvard Business Review Press 2013.
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