A study of persuasive strategies in advertisements of beauty care products in English and Vietnamese

This thesis aim at conducting a study of persuasive strategies in advertisements for beauty care products in English and Vietnamese. The data for analysis are 250 samples (125 in English and 125 in Vietnamese) which contain persuasive strategies from the internet. The description research is carried...

Full description

Saved in:
Bibliographic Details
Main Author: Nguyễn, Thị Hồng Nở.
Other Authors: Phan Văn Hòa, Assoc.Prof.Dr. (Supervisor.)
Format: Thesis Book
Language:English
Published: Đà Nẵng : The University of Da Nang, 2014.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Institutions: Mạng thư viện Đại học Đà Nẵng