A study of persuasive strategies in advertisements of beauty care products in English and Vietnamese

This thesis aim at conducting a study of persuasive strategies in advertisements for beauty care products in English and Vietnamese. The data for analysis are 250 samples (125 in English and 125 in Vietnamese) which contain persuasive strategies from the internet. The description research is carried...

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Detalhes bibliográficos
Autor principal: Nguyễn, Thị Hồng Nở.
Outros Autores: Phan Văn Hòa, Assoc.Prof.Dr. (Supervisor.)
Formato: Luận văn Livro
Idioma:English
Publicado em: Đà Nẵng : The University of Da Nang, 2014.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng