Now or never : how companies must change today to win the battle for the Internet consumer /

Understanding internet consumers. Exploiting internet business models. Defying the gravity of the old ways of doing business.

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Détails bibliographiques
Auteur principal: Modhal, Mary.
Format: Livre
Langue:English
Publié: London : Orion Business, 2000.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Description
Résumé:Understanding internet consumers. Exploiting internet business models. Defying the gravity of the old ways of doing business.
Description matérielle:xxviii, 237 p. : ill. ; 24cm.
ISBN:1842030019