Now or never : how companies must change today to win the battle for the Internet consumer /

Now or never : how companies must change today to win the battle for the Internet consumer /

Understanding internet consumers. Exploiting internet business models. Defying the gravity of the old ways of doing business.

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Bibliographic Details
Main Author: Modhal, Mary.
Format: Book
Language:English
Published: London : Orion Business, 2000.
Subjects:
Business.
Internet marketing.
Teleshopping.
Consumer behavior.
Business > Computer network resources.
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Institutions: Mạng thư viện Đại học Đà Nẵng
Description
Summary:Understanding internet consumers. Exploiting internet business models. Defying the gravity of the old ways of doing business.
Physical Description:xxviii, 237 p. : ill. ; 24cm.
ISBN:1842030019

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