Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Detalles Bibliográficos
Autor principal: Duggan, Kris
Otros Autores: by Kris Duggan; CEO of Badgeville; and Kate Shoup
Lenguaje:Undetermined
English
Publicado: Hoboken, N.J. John Wiley & Sons, Inc. 2013
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