Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Bibliografische gegevens
Hoofdauteur: Duggan, Kris
Andere auteurs: by Kris Duggan; CEO of Badgeville; and Kate Shoup
Taal:Undetermined
English
Gepubliceerd in: Hoboken, N.J. John Wiley & Sons, Inc. 2013
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh