Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

詳細記述

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書誌詳細
第一著者: Duggan, Kris
その他の著者: by Kris Duggan; CEO of Badgeville; and Kate Shoup
言語:Undetermined
English
出版事項: Hoboken, N.J. John Wiley & Sons, Inc. 2013
主題:
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