Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Bibliografiske detaljer
Hovedforfatter: Duggan, Kris
Andre forfattere: by Kris Duggan; CEO of Badgeville; and Kate Shoup
Sprog:Undetermined
English
Udgivet: Hoboken, N.J. John Wiley & Sons, Inc. 2013
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh