Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Bibliographische Detailangaben
1. Verfasser: Duggan, Kris
Weitere Verfasser: by Kris Duggan; CEO of Badgeville; and Kate Shoup
Sprache:Undetermined
English
Veröffentlicht: Hoboken, N.J. John Wiley & Sons, Inc. 2013
Schlagworte:
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