Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Opis bibliograficzny
1. autor: Duggan, Kris
Kolejni autorzy: by Kris Duggan; CEO of Badgeville; and Kate Shoup
Język:Undetermined
English
Wydane: Hoboken, N.J. John Wiley & Sons, Inc. 2013
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh