Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Detaylı Bibliyografya
Yazar: Duggan, Kris
Diğer Yazarlar: by Kris Duggan; CEO of Badgeville; and Kate Shoup
Dil:Undetermined
English
Baskı/Yayın Bilgisi: Hoboken, N.J. John Wiley & Sons, Inc. 2013
Konular:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh