Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Bibliografske podrobnosti
Glavni avtor: Duggan, Kris
Drugi avtorji: by Kris Duggan; CEO of Badgeville; and Kate Shoup
Jezik:Undetermined
English
Izdano: Hoboken, N.J. John Wiley & Sons, Inc. 2013
Teme:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh