Marketing management : text and cases /
THis boook presents: An Overview of Marketing; Understanding the Buyer, the Environment and the Competition; marketing Planning; Marketing Research and Information; Forecasting; market Segmentation, Positioning and Branding; Product and Service Decisions; New Products; Pricing Decisions; Distributio...
Đã lưu trong:
| Príomhúdar: | |
|---|---|
| Údair Eile: | , |
| Formáid: | Leabhar |
| Teanga: | English |
| Foilsithe: |
Cambridge MA :
Blackwell,
1997.
|
| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01480cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 000047779 | ||
| 003 | 7472 | ||
| 005 | 20030314094635.0 | ||
| 008 | 010321|1997 vm 000 eng | ||
| 020 | |a 1557866953 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8 |b CZ-M |
| 100 | 1 | |a Czinkota, Michael R. | |
| 245 | 0 | 0 | |a Marketing management : |b text and cases / |c Michael R. Czinkota, Masaaki Kotabe, David Mercer. |
| 260 | |a Cambridge MA : |b Blackwell, |c 1997. | ||
| 300 | |a xxii, 675 p. : |b ill. ; |c 23.5cm. | ||
| 520 | 3 | |a THis boook presents: An Overview of Marketing; Understanding the Buyer, the Environment and the Competition; marketing Planning; Marketing Research and Information; Forecasting; market Segmentation, Positioning and Branding; Product and Service Decisions; New Products; Pricing Decisions; Distribution Decisions; Designing Effective Promotion and Advertising Strategies; Direct Marketing, Sales Promotion, and Public Relations; Selling and Sales Management; and The Future of Marketing. | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Marketing |x Management |x Case studies. |
| 650 | 0 | 4 | |a Marketing |x Management. |
| 700 | 1 | |a Kotabe, Masaaki. | |
| 700 | 1 | |a Mercer, David. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||