Rejuvenating the mature business : the competitive challenge /

This book presents: Maturity, a state of mind; The firm matters, not the industry; Strategic innovation; Choosing the strategic territory; The entrepreneurial organisation; The crescendo model of rejuvenation...

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Bibliografski detalji
Glavni autor: Baden-Fuller, C. 1948-
Daljnji autori: Stopford, John M.
Format: Knjiga
Jezik:English
Izdano: London ; New York : Routledge, 1992.
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Opis
Sažetak:This book presents: Maturity, a state of mind; The firm matters, not the industry; Strategic innovation; Choosing the strategic territory; The entrepreneurial organisation; The crescendo model of rejuvenation...
Opis:xi, 232 p. : ill. ; 23cm.
ISBN:0415089875