Seize the future for your business : using imagination to power growth /

This book is divided into nine chapters: Why we need to seize the Future; How the future has been seized; Choosing and developing the project team; Analysing today; Learning from History; Establishing the 'Most likely" scenario; Identifying future customer needs; and Practising abstract th...

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Détails bibliographiques
Auteur principal: Rogers, Beth.
Format: Livre
Langue:English
Publié: London : International Thomson Business Press, 1998.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Description
Résumé:This book is divided into nine chapters: Why we need to seize the Future; How the future has been seized; Choosing and developing the project team; Analysing today; Learning from History; Establishing the 'Most likely" scenario; Identifying future customer needs; and Practising abstract thinking techniques to test the most likely scenario; and managing Implementation.
Description matérielle:ix, 190 p. : ill. ; 23.5 cm.
ISBN:1861522037