Small business management : an entrepreneurial emphasis /

This book is divided into five parts: Entrepreneurial Opportunities; Developing the New Venture Business Plan; Small Business Marketing; Managing Small Business Operations; and Financial Management in the Entrepreneurial Firm.

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Bibliografiske detaljer
Hovedforfatter: Longenecker, Justin Gooderl, 1917-
Andre forfattere: Moore, Carlos W., Petty, J. William.
Format: Bog
Sprog:English
Udgivet: Cincinnati : South-Western College, 2000.
Udgivelse:11th ed.
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Beskrivelse
Summary:This book is divided into five parts: Entrepreneurial Opportunities; Developing the New Venture Business Plan; Small Business Marketing; Managing Small Business Operations; and Financial Management in the Entrepreneurial Firm.
Fysisk beskrivelse:xxxi, 701 p. : col. ill. ; 26cm.
ISBN:0538890150