Small business management : An entrepreneurial emphasis

This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. A companion CD-ROM conta...

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フォーマット: 図書
言語:Undetermined
出版事項: Australia Thomson / South-Western 2006
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