Marketing : real people, real choices /
Making Marketing Decisions; Understanding and Identifying Markets; Creating and managing a Product: Goods and Services; Assigning Value to the Product. Delivering the product; Communicating about the Product.
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Andere auteurs: | |
| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Upper Saddle River, N.J :
Prentice Hall,
2000.
|
| Editie: | 2nd ed. |
| Onderwerpen: | |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Samenvatting: | Making Marketing Decisions; Understanding and Identifying Markets; Creating and managing a Product: Goods and Services; Assigning Value to the Product. Delivering the product; Communicating about the Product. |
|---|---|
| Fysieke beschrijving: | xix, 580 p. : col. ill. ; 27.5cm. |
| ISBN: | 0130213047 |