Marketing : real people, real choices /
Making Marketing Decisions; Understanding and Identifying Markets; Creating and managing a Product: Goods and Services; Assigning Value to the Product. Delivering the product; Communicating about the Product.
Zapisane w:
| 1. autor: | |
|---|---|
| Kolejni autorzy: | |
| Format: | Książka |
| Język: | English |
| Wydane: |
Upper Saddle River, N.J :
Prentice Hall,
2000.
|
| Wydanie: | 2nd ed. |
| Hasła przedmiotowe: | |
| Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| LEADER | 01138cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000048102 | ||
| 003 | 7803 | ||
| 005 | 20051111140415.0 | ||
| 008 | 010322b2000 vm 000 eng | ||
| 020 | |a 0130213047 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8002373 |2 21 |b SO-M |
| 100 | 1 | |a Solomon, Michael R. | |
| 245 | 1 | 0 | |a Marketing : |b real people, real choices / |c Michael R. Solomon, Elnora W. Stuart. |
| 250 | |a 2nd ed. | ||
| 260 | |a Upper Saddle River, N.J : |b Prentice Hall, |c 2000. | ||
| 300 | |a xix, 580 p. : |b col. ill. ; |c 27.5cm. | ||
| 520 | 3 | |a Making Marketing Decisions; Understanding and Identifying Markets; Creating and managing a Product: Goods and Services; Assigning Value to the Product. Delivering the product; Communicating about the Product. | |
| 630 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Marketing |x Vocational guidance. |
| 700 | 1 | |a Stuart, Elnora W. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||