Marketing : real people, real choices /
Making Marketing Decisions; Understanding and Identifying Markets; Creating and managing a Product: Goods and Services; Assigning Value to the Product. Delivering the product; Communicating about the Product.
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| Hlavní autor: | |
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| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Upper Saddle River, N.J :
Prentice Hall,
2000.
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| Vydání: | 2nd ed. |
| Témata: | |
| Tagy: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 100 | 1 | |a Solomon, Michael R. | |
| 245 | 1 | 0 | |a Marketing : |b real people, real choices / |c Michael R. Solomon, Elnora W. Stuart. |
| 250 | |a 2nd ed. | ||
| 260 | |a Upper Saddle River, N.J : |b Prentice Hall, |c 2000. | ||
| 300 | |a xix, 580 p. : |b col. ill. ; |c 27.5cm. | ||
| 520 | 3 | |a Making Marketing Decisions; Understanding and Identifying Markets; Creating and managing a Product: Goods and Services; Assigning Value to the Product. Delivering the product; Communicating about the Product. | |
| 630 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Marketing |x Vocational guidance. |
| 700 | 1 | |a Stuart, Elnora W. | |
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| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||